Suggestive Experten: Zur Etablierung der US‐amerikanischen Medienforschung in den 1930–1950er Jahren

Suggestive experts: The rise of American communication studies (1930s to 1950s). – The history of social engineering and its rise in the first half of the twentieth century is a well developed field today. This article attempts to add the history of communications research to this field of historical study. The focus lies on the experts for mass communication and their difficulties to combine scientific methodology with the promise to explore how human behaviour can be influenced by the mass media.