Emerging geographies of disciplining the ageing body: practising cosmetic technologies in the aesthetic clinic

Despite attention to the body over the last two decades, there has been a lack of geographical consideration of the emotional and embodied contexts of ageing. In this article I argue that examination of the multiple ways in which the ageing body is experienced and modified offers productive insights into geographical perspectives on gender, health and technology. This article introduces cosmetic anti-ageing practices as a form of ‘management’ and ‘modification’ of the ageing body. Anti-ageing practices have become increasingly ubiquitous in the last decade and are a significant driver of growth and innovation in the cosmetic industry. Despite their prevalence, however, there has been a lack of geographical attention to the knowledges, practices and spaces associated with cosmetic modification of the ageing body. This article draws on ethnographic and interview data from extensive fieldwork conducted in a range of aesthetic clinics in South-West England, exploring the emotional, embodied and spatial encounters of anti-ageing practices and the intertwining, and explicitly gendered, discourses of health and well-being in which they are situated.