零售商业空间组织的市场分析

本文从市场地理学的角度上,对零售空间组织的决策过程--市场分析过程进行了研究。指出该过程应包括区域社会经济分析,即提供发展背景;贸易区分析,即确定区位发展可行性;消费者研究,即确定组织经营形式。

An Analysis of the Spatial Market of Retail Trade

From the view of market geography, this paper will focus on the decision procedures of retail soace organization--the procedures of market analysis. The procedures include:
Ⅰ. Social economic area analysis
It explores such factors as the local economy, population and income growth, retail sales trends and the competitive situation to showing development landscape.
Ⅱ. Trade area analysis
It is undertaken to assess the potential of a given site for shopping center development. It includes determining the trade area for a new center, assessing the trade area's sales potential and analysing the major competitive facilities in the trade area. It determines the feasibility of the site development.
Ⅲ. Consumer research
It provides information of the consumer's characteristics and consumer's behaviour for planner to determine the form of the organization and operation.