基于区域合作的徐连旅游带建设

文章首先提出了区域旅游合作是我国旅游业可持续发展的必然之路,认为区域旅游合作是资源导向型旅游开发的基础,是市场导向型旅游开发的内在要求,也是旅游产业化发展的必然趋势。从区域旅游合作的机制、旅游产业化组织、旅游合作的技术支撑、旅游合作的空间体系四个方面构建了区域旅游合作的理论框架。接着对徐(州)连(云港)进行旅游合作开发进行了实证研究,分析出徐连两市具有城市共生、旅游资源互补、旅游市场共扼等,有利于旅游联合发展的条件。并在此基础上,提出了建设徐连旅游带的总体思路。最后指出了徐连旅游带建设应重点实施的五大战略:政府主导、系统开发、联合促销、结构演变、信息化推进。

ON TOURISM BELT DEVELOPMENT OF XUZHOU AND LIANYUNGANG CITIES BASED ON REGIONAL COOPERATION

This paper firstly put forward that regional tourism cooperation was necessary for the sustainable development of tourism in china. Secondly, the paper set up theoretical framework of regional tourism cooperation from four aspects, which include the mechanism of regional tourism cooperation, industrialization of tourism development, technological support for tourism cooperation, and spatial organic forms of regional tourism cooperation. The paper indicated that regional tourism cooperation was the organizing process of resources and markets. Thirdly, the case study of tourism cooperation of Xuzhou city and Lianyungang city was given. The paper attached great importance to building the Xu-Lian tourism belt and establishing the jointed development pattern to exploit the seashore resources and culture resources in northern part of the Jiangsu province. The paper described the construction of the Xu-lian tourism belt and the jointed pattern in details. Three advantages for tourism cooperation of the two cities were analyzed:① two cities made up of regional dual-nuclei symbiosis, ②their tourism resources were complementary, ③their tourism markets were connected. Based on these advantages, Xuzhou city cooperated with Lianyungang city in the exploitation of nature resources and culture resources, "3S" and "3N" resources,which were Sunny, Sand, Sea and Nature, Nostalgia, Nirvana, and constituted the core of the tourism resources in two cities. Regional tourism cooperation should follow Positive-Sum game principle, avoid Zero-Sum game, form cooperation-competing model. The purpose of Xu-lian tourism belt construction was to build the third tourism "hot area" in Jiangsu province, in addition to Ning-zhen area and Su-xi area which were booming in tourism. Finally, the paper discussed five strategical measures for construction Xu-lian tourism belt, such as government role and organization oriented, integrating tourism development, co-promotion in marketing, spatial structure evolved, development based on internet or intranet.