基于游客自愿拍摄法（VSEP）的旅游审美研究方法探索

旅游活动是一项审美实践活动。旅游者旅游审美偏好的影响因素是什么？西方学界强调以照片为基础的景观偏好（landscape preference）研究,中国学界重视经验性思考,但至今未有共识性结论。数码相机的普及使通过考察大众游客的摄影动机与行为来研究其审美行为成为可能。本文以游客受雇拍摄法（VEP）为基础,提出了＂游客自愿拍摄法＂（VSEP）;通过探测九寨沟、张家界、嵩山3个知名旅游地大众旅游者摄影动机与影响因素,研究检验了以往以照片为基础的景观偏好影响因素部分结论,探索了＂游客自愿拍摄法＂（VSEP）在研究旅游审美方面的可行性,并在此基础上有新的研究发现。

Exploration into Tourism Aesthetic Research: Based On Visitor Self-Employed Photography

Touristic activity is a kind of aesthetic experience. Therefore to know the factors that count on it holds great value in studying tourists. While western scholars focus on researches based on landscape preference, their Chinese counterparts are keen on empirical thinking and that is why no commonly recognized conclusions are drawn up till today. The popularity of digital cameras with tourists makes researches on their aesthetic behaviors possible by examining their picture taking motivators. This paper, based on the widely used VEP （Visitor-employed Photography ）, puts forward VESP （Visitor Self-employed Photography ） to improve the methodology of relevant researches. Through searching the motivation and influencing factors of mass tourists＇ photograph taking at Jiuzhaigou, Zhangjiajie and Songshan Mountain, the paper echoes some opinions from the literature and provides some more findings in addition. It also explored into the feasibility of VESP in tourist aesthetic preference researches.