主题公园发展的战略性趋势研究

1955年迪斯尼乐园的诞生,第一次提出了"主题公园"的概念。主题公园(ThemePark)是指为了满足旅游者多样化休闲娱乐需求与选择而建造的一种具有创意性游园线索和策划性活动方式的现代旅游目的地形态。本文从主题公园缘起的分析中提出了主题公园的概念内涵和个性特征,通过对主题公园形态的演进动力机制进行研究,提出了主题公园演进路径的逻辑模型,阐述了主题公园产品形态在主题文化、技术含量、娱乐内容、游客参与、场景氛围、园林景观、消费方式、游乐时间、安全舒适等方面的9个战略性演进趋势。

TREND AND STRATAGEM OF THE EVOLVEMENT ON THEME PARK

Since the renaissance of Disney Land in California, America, in July 1955, the concept of Theme Park came into being for the first time. Theme Park, as a conceptualized form of traveling, was accepted and acknowledged widely and gradually by the whole world. The change and promotion for the form of modern theme park is significant to its innovation and development.
The author divides this paper into 3 parts. In the first part, Theme Park's definition is given. The second part deals with the impetus system. It gives the structure of impetus system and the Theme Park evolvement logic. In the last part, through researching the evolving impetus system of the form of Theme Park, this paper brings forward the logical model of the evolving path of Theme Park, expatiating the nine strategic evolving trends of the Theme Park's product form like theme culture, technical content, entertaining content, participation of customer, scenic atmosphere, gardenesque scene, way of consuming, entertaining time, safety and comfort. ① There are three functions during the period of theme park development, a logical relationship with appetency, a visiting clue with shocking power and a product chain with expanding power. ② With the speeding development of the science and technology, the theme park will continuously increase the technological content of its product. ③With the culture diversification, technical modernization and various entertainment demanding from the tourists, the theme park will enrich its performance content, strengthen its participation content, increase its interaction and promote its innovation content. ④The success or failure for a theme park depends on the following three key factors. ⑤After the cool generation becomes the marketing driving force, the theme park will pay more attention to create and renovate entertainment atmosphere. ⑥The sight environment is the foundation of the theme park's style effect and brand image. ⑦The Theme Park needs to create new attraction continuously. ⑧The degree of abundance for the activities in the scene will be much enhanced. ⑨Theme park must radically have safety and comfort, in order to become the first choice of the modern social travelers.