转型期中国城市更新背景下旅游地视觉景观生产研究——以成都宽窄巷为例

转型期城市更新背景下的旅游地视觉景观生产是不同利益主体共同参与、博弈的结果,对于提升城市形象、带动经济发展意义显著。以成都宽窄巷为例,采用深度访谈和参与性观察,剖析了转型期中国城市更新背景下政府、开发商、商家、居民、媒体的视觉景观生产过程。研究发现,不同利益主体的视觉景观生产的目的与方式不同,进而导致旅游地视觉景观生产呈现出独特的结果。论文最后强调旅游地只有积极构建多主体参与的视觉景观权力关系,形成相互依赖、相互制衡的关系格局,才能促使社会效益最优。

THE VISUAL LANDSCAPE PRODUCTION OF TOURIST DESTINATION UNDER THE CIRCUMSTANCE OF CHINESE URBAN REGENERATION IN TRANSITION PERIOD: A CASE STUDY OF KUANZHAI ALLEYS

The tourist destination is a more and more crucial carrier for urban renewal currently and its visual landscape production becomes the result of the participation and games between stakeholders. In order to have a clear understanding of visual landscape, we divide visual landscape into three levels, namely architectural landscape (material), landscape of activity (behavioral) and media landscape (image). Taking Kuanzhai alleys, located in Chengdu city, as a case study and adopting semi-structure interviews and participant observations, we make a thorough probe into the construction process of visual landscape in which government, developer, businessmen, residents and medium try their best to participate under the circumstance of urban regeneration in transition period of China. Then this article concludes:①the government and developer, possessing the monopolistic resources-administrative powers and capitals, absolutely control the production of architecture landscape and mega-behavior landscape, and push media spectacle to come into being. ② businessmen and residents, lack of the property of buildings and are limited by some relevant legislations for protecting historical and cultural blocks, cannot interfere with the production of architecture landscape, but prefer to produce micro-level and informal performance landscape. ③ the medium, try to produce media spectacle actively as the advocates, and influence the other actors' production of visual landscape as supervisors.