中国热点旅游城市旅游国际化水平定量评价研究

从国际旅游业发展水平和国际旅游业发展环境两大方面入手,构建了4层39个指标的评价体系,采用层次分析法,定量评价了中国27座热点旅游城市的旅游国际化水平。在此基础上,运用SPSS软件进行聚类分析,将中国热点旅游城市的旅游国际化水平划分为4种类型,最后分析了各城市旅游国际水平的优劣势和提升方向。

QUANTITATIVE EVALUATION RESEARCH ON TOURISM INTERNATIONALIZATION LEVEL OF HOT TOURISM CITIES IN CHINA

Under the background of globalization,the construction of China tourism cities follows the development disciplinary from tourism cities to international tourism cities.Tourism cities eventually develop into international tourism cities with the in-depth tourism development,perfecting fundamental facilities and improving in the international awareness.The internationalization of tourism in cities is the symbol of cities tourism maturation.Taking 27 hot tourism cities in China as examples,this article measures and analyses international tourism development levels of them.Through analysis,the author finds 27 cities’ relative positions in the development road of constructing internationalization tourism cites.Then,the strengths and weaknesses of them are found.This research makes realistic significance in helping hot tourism cities in China establish the struggling orientation of tourism internationalization and improve tourism development of them.This article constructs an evaluation system composing of four hierarchies and 39 indexes.Using the research method of AHP(analytic hierarchy process),the author quantificational evaluates the levels of internationalization tourism development.The evaluation results show that the 27 hot tourism cities of China can be compartmentalized into four types: high level cities,hypo-high level cities,middle level cities,and low level cities.From the angle of spatial distribution,coastal areas centralize the high levels of internationalization tourism development.There are eight cities in areas of top ten cities.They are Shanghai,Shenzhen,Guangzhou,Suzhou,Zhuhai,Hangzhou,Qingdao,Dalian,Guilin,Xi’an,Chengdu,and Kunming.At last,the strengths and weaknesses of cities respectively are analyzed,and the improving methods are advanced.Guilin,Xi’an,Chengdu,Kunming are four doyen tourism cities.But the levels of international tourism development are not high.The reason of them is the relatively worse location.The force of opening to the outside world should improve the levels of internationalization tourism development.