模块化视角下上海时尚产业发展路径研究

本文引入模块化相关理论并以此为理论基础考察了五大时尚之都(伦敦、米兰、巴黎、纽约和东京)的时尚产业及其模块化组织发展状况。通过调研所得资料提炼这些城市时尚产业的模块化发展要素及其作用机理,并总结其时尚产业模块化组织价值创新的发展路径。结合上海时尚产业的发展现状,对其具备的共同要素和特殊要素进行分析,说明在经过十余年的发展后,上海时尚产业在模块化进程中所处的阶段及其与时尚之都的差距。并以此为基础设计适合上海城市发展特点的时尚产业模块化发展路径。本文认为通过扶植创新要素、深化生产要素、提升消费要素、促进各个要素良性互动的措施,可以帮助上海时尚产业实现本土化和国际化的有效融合,进而实现其模块化组织价值创新。

A STUDY ON THE DEVELOPMENT PATH OF SHANGHAI FASHION INDUSTRY BASED ON MODULARIZATION THEORY

This paper introduces the modularization theory after the literature review in order to broaden the research scope because such a theory shows superiorities compared with traditional value-chain theories.The authors make investigations on fashion industries of five fashion capitals including London,Milan,Paris,New York and Tokyo.The key factors including innovation capacity,production capacity and consumption capacity based on fashion industry investigation of five fashion capitals are abstracted.Then three modes of value innovation of fashion industry modular development are summarized and the different innovation capacities and degree of modular development are showed as well.The authors make a survey on Shanghai fashion industry status quo in order to analyze the key factors.The survey covers fashion talent training centers,R&D institutions,brand equity operation institutions,fashion and creative industry parks,fashion associations,outsourcing systems,legal protection of products,exhibition centers,fashion distributions and rapid response systems.The authors find that most factors are generated in the late 20th century.After more than 10 years’ growth,these factors gain momentum at their way towards modularization together with the guidance of metropolis rapid development and Shanghai-style culture.The survey also shows that Shanghai fashion industry is still on the second stage of modularization development.The conclusions are as follows: firstly,modularization theory helps the fashion industry to find out its way towards value creation especially in terms of innovation capacities which are of vital importance to this industry.Secondly,the three modes summarized are helpful at understanding the distance between Shanghai and the fashion capitals.Thirdly,the road designed in this paper and proposal by the authors may be useful to the authorities at making further policies.