Creativity,health and arts advocacy

Creativity is popularly related to innovation and new ideas. This invention‐cognition view of creativity is too narrow a concept for artistic creativity. Artistic creation is also about reproducing traditions and emotional (“affective”) processes. Widespread use of the popular invention‐cognition view of creativity in arts advocacy obscures wider dimensions of artistic creativity. This article focuses attention on the affective dimension of artistic creation. It surveys “arts therapy” literature and investigates how lessons of this literature can be used to improve the persuasiveness of arts advocacy arguments that appeal to the concept of creativity.