Metrics,models and the meaning of media ownership

Concentrated media ownership has become an increasingly salient issue in the context of global demands for social justice and democracy. This article calls for cultural policy analysts to highlight issues of media ownership and maps out three approaches to ownership that are designed to provide a more holistic account of the problems and potential solutions. Attention is first paid to ‘metrics’ and the gathering of quantitative data; next, to the generation of normative models of media ownership; and then, to an ideological perspective on ownership that locates it in relation to systems of thought and action that privilege particular ways of thinking about and ordering the world. By arguing for a renewed focus on ownership that is based on the integration of all three perspectives into a more holistic methodology, the article aims to provide scholars with a conceptual and a strategic framework for understanding and intervening in ongoing debates about the dynamics of contemporary cultural industries.