The art of science at Fermi National Accelerator Laboratory: The rhetoric of aesthetics and humanism in the national laboratory system in the late 1960s

This paper examines how rhetoric shaped the early history of the National Accelerator Laboratory. In a situation defined by a contentious site search and shrinking budgets for research, Robert Wilson crafted an institutional identity for the NAL that emphasized both aesthetic and scientific experience. The paper addresses the circumstances of the laboratory's founding, the "audiences" important to its success, and the ways in which the physical environment and management structure--framed by Wilson's vision of a scientific utopia--reorganized existing perceptions of physics within a humanistic framework intended to distinguish the NAL from its predecessors in the National Laboratory system.