基于旅游者感知的世界文化遗产吸引力研究——以泰山为例

本研究以泰山为例，通过对旅游者进行问卷调查，利用因子分析方法，确定了文化遗产旅游吸引力系统的主要构成因素及其内部结构。依据因子的特征值，吸引力因素可以分为不同的层次，其中核心吸引力因素决定着文化遗产旅游吸引力的性质。遗产类资源是一个复杂的文化系统，旅游吸引力系统的构成因素只是整体文化系统的组成部分，但代表了旅游者感知的文化遗产特征，发展旅游应注意开发项目与吸引力系统特性的一致性。

A Research on the Attraction of World Cultural Heritage Based on Tourist Perception: A Case Study of Mountain Tai

By taking Mountain Tai as an example, this research did a questionnaire investigation of the travelers, applied factor analysis method to determine the wain components of the attraction system of cultural heritage tours and its internal structure. The attraction factors are grouped into different levels in accordance with their trait values. Among these factors, the core factors determine the nature of the attraction of cultural heritage tours. The authors believe that heritage resources is composed of a complex cultural system in which the components of the attraction system play only a minor part, but represent the cultural heritage traits perceived by tourists, and that tourism development projects should be programed in line with the specialty of the attraction system.