游客抽样调查中"拒答"现象的原因分析及应对措施——以崆峒山游客抽样调查为例

本文对游客抽样调查中的拒答现象和拒绝率进行了阐述和分析，探讨了拒答现象产生的原因和应对措施。指出：游客抽样调查中的拒答现象是值得重视又容易忽视的，是旅游流、旅游心理、旅游目的地类型和其他社会因素综合作用的结果，而非单纯地由游客心理决定。所以要降低拒绝率，需要从消除游客心理障碍和提高游客主动参与性入手，促使游客主动配合调查，减少拒绝现象，提高调查的成功率和准确率。

The Explanation and Measures of the Refusal of Tourist Sample Survey: A Case Study of Tourist Sample Survey in Mount. Kongdong

This paper explained and analyzed the refusal phenomenon and the rejection rate of tourist sample surveys,and probed into the reasons and possible measures to avoid it.It pointed out that this phenomenon worth more attentions since it's the result of comprehensive correlation of tourist flow,tourist psychology,tourist destination nature and other social factors rather than the psychology of tourists alone.The authors believe that in order to decrease rejection rate,we should start with eliminating psychological barriers of tourists and enhance their participativeness,urge tourists to participate in the survey actively so as to deduce refusal and improve the effectiveness and accuracy of surveys.