Story-telling and history construction: rereading George Cadbury's Bournville model village

In 1895, an innovation in the provision of model housing by manufacturers occurred with the development by George Cadbury of Bournville Model Village. This was the first model settlement to provide low-density housing not restricted to factory employees. This paper uses the Bournville archives to explore the accepted history of this settlement. It is argued that the accepted history is a particular reading of this planning experiment. The paper explores the construction of the «accepted history», identifies some of the authors behind the history and uses the minute books and secretary reports of Bournville Village Trust to construct an alternative historical narrative. The alternative history is one in which Bournville begins as a building estate rather than as a model village. The building estate was provided with no community facilities, and the houses were targeted at the lower- and upper- middle classes. Cadbury repackaged the building estate by appropriating the garden city movement, in return the garden city movement also appropriated Bournville by using it as a working example of a model garden village. The paper makes a contribution to theoretical debate by linking a literature from organizational studies concerned with story-telling and construction to historical geography.