Healthy for Family Life: Television, Masculinity, and Domestic Modernity during West Germany's Miracle Years

This article uses the history of West German television as alens to analyse the politics of consumption and domestic modernityduring the ‘economic miracle’ in the 1950s and early1960s. Politicians, academics, broadcast executives, industrypromoters, clerical leaders, and cultural critics engaged ina ferocious debate about the effects of the new mass media onWest German society and family. While some championed the democratizingand modernizing effects of television, others decried its supposedlytotalitarian and ‘feminizing’ qualities; their arguments,pro and con, marked a foundational moment in contemporary culturalcriticism that continues to resonate. Installed in the familyhome, television accelerated the arrival of a highly commodifiedsociety and transformed the private habits of everyday life.Men in particular began to spend more leisure time on domesticpursuits, crossing traditional boundaries between public andprivate gender roles. Such private practices had larger effects:buying, watching, and thinking through television helped replacetraditionalist social conservatism with its neoliberal variantand linked West Germany into the social, political, and culturalstructures of corporate capitalism and western consumer society.