Experiencing virtual places: insights on the geographies of sim racing

Virtual spaces have emerged as everyday life spaces in contemporary societies. Very quickly, they have gained a cultural role in the daily life of their users, as these new territories gain their own communities, ideologies, and spatializations. However, little is known about how place is experienced in these different realms. This study seeks to understand place experience in virtual spaces, taking the sim racing virtual spaces as a case study and endeavoring to build a bridge between theory and empirics. This study uses ethnographic methods, which included a year-long participant observation period and a set of 20 in-depth interviews with users, in order to understand their narratives of the virtual geographies of two sim racing videogames: Gran Turismo and rFactor. The results of the study show that spirit of place, place ballets, and sense of place exist just as well among users of virtual spaces—despite the particularities of these new territories and their remaining tensions.