孔子：战后美国华人餐饮的文化标记——基于美国主要报纸的考察

本文引用美国报纸上对华人餐馆的宣传报道，介绍了美国中餐馆注重建立与中国文化圣人孔子的联系、将孔子融人餐馆品牌之中的特色宣传策略，认为中餐能一直吸引着成千上万的消费者，不仅因为华人餐饮以中国为源的表面现象，而是有着更深层次的文化共识。孔子就是这一共识的核心。华人餐饮以孔子为品牌魅力，抓住美国民众熟悉孔子的现象，积极渗入美国非华裔社会的饮食文化。研究餐饮文化中的孔子是我们考察华人群体心理变化、现实处境和美国族裔关系变迁的独特视角，值得学术界利用跨学科方法进一步探讨。

Confucius: Cultural Icon for Chinese Cuisine oil Post-WWII American Newspapers

Due to the fundamental change of Chinese American’s social status in post-WWII America,Chinese cuisine has enjoyed an unprecedented opportunity for development.This development has brought such problems as internal disputes and disharmony between the varieties of different Chinese cuisines.Despite these impediments,Chinese cuisine fundamentally remains a unified whole,attracting thousands of customers.The enthusiastic consumption of Chinese food has not only been brought about by its Chinese origin,but also by the inherent cultural consensus among practitioners of Chinese cuisine.At the core of the consensus sits Confucius,whose high reputation is simultaneously used by Chinese restaurateurs and newspaper advertisers.Chinese cuisine takes Confucius as the essence of its brand appeal,cites Confucius in the wisdom messages of fortune cookies,and seeks to penetrate into non-Chinese American culinary culture with his help.Therefore,Confucius is the cultural cohesive of Chinese restaurants and the preserver of their cultural heritage.