数字旅游在大线路旅游开发中的应用——兼论丝绸之路信息驿站建设的意义

丝绸之路旅游属于典型的大线路旅游发展项目,由于绵长的丝路沿线发展不平衡和系统耦合水平较低,丝路旅游长期处于"市场前景看好,开发欲行不行"的状态。对此必须要从战略设计和技术创新的双重角度,去破解丝绸之路沿线旅游业功能耦合和协同发展的难题,借助数字旅游体系的建构,为丝路旅游系统嵌入一个信息化的引擎,从而实现发展模式转换和质的跃升。本文对旅游信息化进程的不同阶段和不同形态进行了简要的辨析,并将数字旅游在大线路旅游开发中的功能进行了概括,结合丝绸之路四类旅游行为主体的诉求和四大关键环节的信息化任务,提出了丝绸之路信息驿站三级网络的建构创意,以及作为丝绸之路数字旅游体系的基本内容和架构设计。

ANALYSIS ON APPLICATION OF DIGITAL TOURISM IN LARGE LINE TOURISM DEVELOPMENT: A CASE STUDY OF BUILDING INFORMATION STATION IN SILK ROAD

The tourism market based on what is known as "The Silk Road" has good prospects but it has been greatly hampered by uneven development. "Silk Road Tourism" can be thought of as a big line development project with great possibilities. However, in the long-term, its true potential remains untapped due to low system coupling levels.This paper argues that organizational problems such as Silk Road tourism functional coupling and Silk Road tourism functional coordination development may be solved by good strategic design and the development of innovative technological tools. Today, information technology serves many industries, including tourism, to transmit ideas and support development. Digital Tourism, a new and growing form of tourism activity, has become a handy way to spur on the development of all kinds of tourism. This paper seeks to distinguish the different stages and different forms that are used by the tourism information process and also to summarize the functions which will play a vital role in long line Digital Tourism development in the region. A successful system of Digital Tourism can be best achieved by constructing a Silk Road Tourism Information Technology Engine aimed at enhancing tourism development. This would help to support a "model", or qualitative leap in the tourism market based on the Silk Road area. There are five main strategic functions in long line Digital Tourism development:improving functions, coordination of functions, catalytic function, pioneering function. This author has put forward a three level network to achieve the construction of a Silk Road information station.