访沪国内游客旅游行为空间特征研究

在现场访谈获取访沪游客在沪旅游行为资料数据的基础上,根据不同访沪经历类型游客到访景区(点)的空间与时间数据统计,运用核密度估算方法,得出到访上海国内游客的空间行为特征:①首次访沪、第二次访沪和多次访沪游客的旅游空间行为集聚呈现"中心城区单核型-中心城区单核外溢型-城、郊并举多核型"变化模式;②首次访沪游客在沪旅游时间较长,日均到访的景区(点)数较多,而第二次、多次重游上海的游客在沪旅游时间相对缩短、日均到访景区(点)个数相对缩减,具有只针对单一景区(点)出游的倾向;③游客单次在沪旅游时间和到访景区(点)个数的缩减和单一景区(点)的出游趋向,意味着多次访沪游客已具备以上海为目的地的潜在度假旅游动机。据此,讨论了我国城市旅游发展中重点拓展休闲度假旅游,建设城、郊并举"多核心"旅游空间行为集聚区等问题。

A STUDY ON THE SPATIAL BEHAVIOR CHARACTERISTICS OF DOMESTIC TOURISTS IN SHANGHAI,CHINA

Taking Shanghai and the independent tourists visiting to Shanghai as a study object, travel itineraries are collected based on face to face interviews. On the temporal-spatial statistical analysis of different visiting experience, this thesis concludes spatial behavior features of domestic tourists using kernel density estimation method as follows: 1) The spatial behaviors of tourists to Shanghai show significant characteristic changes with the increase of their visiting frequency, that is to say, the scenic spots in the main central urban areas attract those who visit Shanghai for the first time, which forms a "mononuclear modein" spatial behavior agglomeration; the behaviors of the tourists who visit Shanghai for the second time are expanded from the city center to the suburbs, which produces a "mononuclear spillover mode" in spatial behavior agglomeration; 2) The tourists who visit Shanghai for the first time tend to stay longer or cover more scenic spots per day. While those who visit Shanghai for the second time or more stay relatively less time or see relatively fewer scenic spots per day. Tourism activities also spread from the city center to suburb scenic spots, showing the tendency of visiting a single scenic area, or the most representative one, with less choice of the tourist lines, such as "multiple scenic spots in one day", "multiple scenic spots in several days", etc. 3) With the increase of tourists' visits to Shanghai, tourist spatial behaviors have shifted from the "mononuclear mode" in central urban areas to the "multinuclear mode" in both central urban and suburban areas, along with shorter staying time and fewer scenic spots.