国内外旅游解说研究进展

旅游解说是旅游景区服务设施的重要组成部分,但相关研究滞后于实践发展。基于国内外关于旅游解说文献资料的整理分析,认为现有的研究集中于概念辨析、解说媒介、案例规划设计、解说系统评估、新兴旅游方式解说、多学科理论引入等方面。同时从研究内容、研究理论、数据来源、分析方法方面对比了国内外旅游解说研究的异同。最后提出国内旅游解说未来重点的研究内容,以及在研究方法上可借鉴国际研究,采用更多定量定性方法结合使研究成果更加丰富。

PROGRESS OF TOURISM INTERPRETATION AT HOME AND ABROAD

In recent years, tourism interpretation has gradually become an indispensable part of scenic spots; however, its researches lag far behind the widespread appliance. This paper searched for the international and domestic studies related and concluded the main researches frame. This paper separately reviewed the researches history of inside and outside China. International studies originated from interpretation practice during 1950s when stuff in National Parks attempted to interpret natural resources to tourists. In this thesis were six main subjects including conceptual identity, interpretation media, case design, interpretation system evaluation, interpretation in emerging tourism styles and interdisciplinary theories. Researchers failed to find out the best media for all in 1970s, so modern studies inclined to take advantage of every kind of media and construct a complete interpretation system containing attended service and unattended service. Recently, a lot of attention has been paid to the case design and interpretation system evaluation, especially in China. However, the both main subjects had its weakness in domestic studies. Case design focus too much on a specific scenic spot, lacking of design theories basis and general adaptability. Interpretation system evaluation could divide into three parts, evaluation methods, tourist preference and demand, and comprehensive evaluation, among which, the second one was the hot spot. Interpretation in emerging tourism styles and interdisciplinary theories has been concerned a great deal by international researchers, especially the former one which may require some interpretation different from the traditional tourism. At last, this paper also gave a comparison between international and domestic researches based on subjects, theories, data sources, and analysis methods, leading to the conclusion that the international researches has entered into a relatively mature stage and there are many aspects to improve in the domestic researches.