The National Insurance Acts 1911-1947, the Approved Societies and the Prudential Assurance Company

The role of the British major life assurance companies in administeringthe National Insurance Acts in the guise of approved societieshas long been controversial. The companies have been accusedof profiteering rather than civic duty or social altruism. Thisarticle, using the Prudential Assurance Company as a case study,questions this argument. Life assurance companies such as thePrudential were fundamental to the operational running of nationalhealth insurance in the first half of the twentieth centurydue to their scale, scope and expertise. In addition, they werekeen to extend the scope of national health insurance and campaignedto make the acts more comprehensive. Finally, while the companiescertainly did see benefits in administering the acts, thesewere related more to corporate identity, branding and publicrelations than to direct pecuniary gain. An analysis of theinclusion of the life insurance companies in the administrationof the National Health Insurance Acts is thus as important foran understanding of twentieth-century Britain as it is for thedevelopment of modern social welfare.