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| 台湾地区旅游质量满意度的实证研究 | |
| 引用本文： | 朱正浩,刘丁己,吕开颜.台湾地区旅游质量满意度的实证研究[J].旅游科学,2009,23(2):31-37. |
| 作者姓名： | 朱正浩 刘丁己 吕开颜 |
| 作者单位： | 1. 浙江工商职业技术学院,浙江宁波,315012 2. 澳门大学工商管理学院,澳门 3. 澳门理工学院社会经济与公共政策研究所,澳门 |
| 基金项目： | 浙江省社科规划涉台专项研究课题 |
| 摘 要： | 本文研究了台湾居民对台湾当地休闲旅游的整体质量表现的满意程度。研究结果发现,若单以景点来看,游客对景点的满意度达到中上程度;如果考虑了交通、住宿、餐饮等因素以后,满意程度反而降低。这表明,台湾地区旅游相关配套设施仍有很大的发展与改进空间。 |
| 关 键 词： | 旅游质量 服务质量 消费者满意度 |
The Empirical Study of Satisfaction Survey of Travel Quality in Taiwan |
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| ZHU Zhenghao,Tingchi Liu,Hoingan Loi.The Empirical Study of Satisfaction Survey of Travel Quality in Taiwan[J].Tourism Science,2009,23(2):31-37. | |
| Authors: | ZHU Zhenghao Tingchi Liu Hoingan Loi |
| Institution: | 1.Zhejiang Business Technology Institute;Ningbo 315012;China;2.Department of Management and Marketing;University of Macau;Macau;3.Social;Economic and Public Policy Research Centre;Macau Polytechnic Institute;China |
| Abstract: | Consumer satisfaction of traveling quality in Taiwan has attracted more and more attentions in recent years with the strong relationships developed across the Taiwan straits since March 2008 and with mainland travelers' swarming into Taiwan.This study measured the domestic travel quality of Taiwan residents based on the consumers' subjective satisfaction.The findings showed that the satisfaction level for destination is not very high,especially when taking traffic,accommodation,and dining into account and t... |
| Keywords: | travel quality service quality consumer satisfaction |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |