| 从《申报》香烟广告看中西方文化的融合 |
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| 引用本文： | 王省民.从《申报》香烟广告看中西方文化的融合[J].东南文化,2006(3):67-70. |
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| 作者姓名： | 王省民 |
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| 作者单位： | 东华理工学院中文系,江西,临川,344000 |
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| 摘 要： | 近代广告自觉或不自觉地影响着人们的生活方式、消费行为。在一定程度上对中西文化的融合起了促进作用。探讨《申报》香烟广告在中西方文化的融合及社会风气开化方面所起的作用。
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| 关 键 词： | 申报 香烟广告 文化 |
| 收稿时间： | 2006-02-27 |
The Sino-west Acculturation Revealed by Cigarette Ad.in Shen Newspaper |
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| WANG Shengming.The Sino-west Acculturation Revealed by Cigarette Ad.in Shen Newspaper[J].Southeast Culture,2006(3):67-70. |
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| Authors: | WANG Shengming |
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| Institution: | WANG Shengming |
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| Abstract: | Modern advertisements consciously or subconsciously influenced people's way of life and consuming attitude,and in some degree promote the amalgamation of Sino-western culture.This paper probes into the cigarette ad for the effects of culture exchange. |
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| Keywords: | Shen Newspaper Cigarette Ad Culture |
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