旅游者对广州饮食文化景观形象感知的实证研究

"食在广州"已成为一个集味觉享受、视觉感受和听觉冲击于一体的广州形象的宣传口号,成为广州吸引外地旅游者的重要品牌。通过对外地旅游者的抽样调查,探讨旅游者对广州饮食文化景观的形象感知特征,结果表明:①广州整体旅游形象中,购物突出,饮食居次;②传统美食和饮食习俗受偏爱;③旅游者注重餐馆的用餐环境和服务,总体上对餐馆表示满意;④广州饮食的多元化特征在旅游者感知中表现明显。旅游者对广州饮食文化景观形象感知特征对于科学合理的开发利用广州饮食文化景观资源有重要的理论与实践意义。

EMPIRICAL RESEARCH ON VISITORS OF IMAGE PERCEPTION FOR THE LANDSCAPE OF FOOD CULTURE IN GUANGZHOU

As a slogan for Guangzhou's image,"Eating in Guangzhou" integrated enjoyment of taste,vision and hearing,it became a significant attraction for visitors from outside Guangzhou.Based on a sample survey for visitors from outside Guangzhou at primary tourist spots in Guangzhou,this paper discussed the characteristic of what visitors had apperception for the landscape of food culture in Guangzhou,and then concluded as follows.Firstly,shopping was the most popular thing in the whole tourism image in Guangzhou,and the second was the food;secondly,most visitors had preference for traditional food and food custom;thirdly,visitors paid more attention to environment and service of restaurant,but on the whole they felt satisfaction at it;last but not least,the most prominent one was its multiply character in the preference of visitors for food culture of Guangzhou.The food culture in Guangzhou paid more attention to nutrition,sanitation,recreation and delicacy,which got a consistent appreciation in this survey.This study had theoretic and practical significations for exploring food culture resources in Guangzhou in the reasonable way.