中外生态旅游者动机与行为的比较研究

本文基于对当今国内外生态旅游者的动机和行为的调查，分析比较了国内外生态旅游者动机与行为的异同。研究发现：大多数国内生态旅游者的旅游动机是“缓解压力”和“欣赏自然”，而在国外生态旅游者中，旅游动机为“寻求新的体验”和“了解自然”的居多；环境纯净、风景优美的自然生态旅游地是现今中外旅游者的首选；影响国外生态旅游者选择何种旅游产品的因素主要与旅游地的情况有关，而旅游产品价格、旅行社服务水平对国内生态旅游者的旅游地选择的影响较大；中外生态旅游者的团队在构成上有比较大的差别；导游讲解和导游手册／景区标识牌是国内生态旅游者增进对景区了解的主要途径，而国外游客对旅行社与导游的需求较少；当环保行为与游客自身利益发生冲突时，国内游客还是表现出比较强烈的自利思想，而国外游客则表现出比较坚定的环境信念。本文的最后提出了对我国生态旅游健康发展的建议。

A New Deliberation on Impact Evaluation of Crisis Event at Tourism Destinations

Based on an investigation of motivations and behaviors of Chinese and foreign eco-tourists, this paper made a comparative analysis of the differences between the＇two groups. The results of the study show that ： most of domestic eco-tourists are driven to travel by reducing pressure and appreciating landscape while the foreigns ones are mostly motivated by the desire of seeking new experience and learning the nature ; that ecotourism destinations of clean environment and beautiful scenery are the first choice of all travelers; that the number one factor which influence foreign eco-tourists in selecting tour products is the conditions of the destination while price and service level demonstrate more influence on domestic ecotravelers; that big differences are witnessed between the structure of the two groups ; and that domestic travelers are more dependent on guide＇ s commentary and guide handbooks or signage at scenic spots while their foreign counterparts have less demand on agencies and tour guides; that domestic travelers demonstrate strong self interest drive when environmental behavior conflicts with their own interests while their foreign counterparts will firmly stand on the side of environment. The paper ends with some suggestions for the healthy development of Chinese ecotourism.