郑汴一体化背景下开封旅游业发展研究

作为一座具有2700多年历史的文化名城,开封旅游业发展取得了不小的业绩;但如果从总体上衡量,开封的旅游发展还处于初级提升的景点经济阶段.＂十一五＂规划中的郑汴一体化战略将为开封旅游的繁荣提供重大的发展机遇.面对机遇,开封应该调整旅游发展战略,依托郑州庞大的客源市场和便利的交通优势,改革景区（点）机制、筹建文化大市场、净化旅游大环境、建立强有力的旅游管理体制、进一步明确旅游城市定位,争取在规划期内实现开封旅游经济的全面振兴.

RESEARCH ON TOURISM DEVELOPMENT STRATEGY IN KAIFENG UNDER THE BACKGROUND OF ZHENGZHOU & KAIFENG INTEGRATION

As a 2700-year-old Chinese famous historical and cultural city,Kaifeng have made some achievements in tourism,but on the whole,its tourism development still remains the primary stage which focuses on the scenic spots economy.The strategy of Zhengzhou & Kaifeng Integration in the 11th five-year plan will provide a significant development opportunity for the tourism prosperity of Kaifeng.Facing to the golden opportunity,we should adjust the tourism development strategy of Kaifeng,rely on the enormous customer market and the convenient traffic of Zhengzhou,and strive for realizing the flourish of tourism economy of Kaifeng during the 11th five-year plan.Under the background of Zhengzhou & Kaifeng integration,the author proposes the main strategic measures of tourism development of Kaifeng in this article,which consists of the following: 1) Reform the system of scenic spot,carry out the flexible ticket price,attempt parts of attractions for free,exploit the esplanade around circumvallation,and demonstrate the possibility of exploiting the sight of city-piled-city.2) Prepare to construct a great cultural market embodied shopping?relax?entertainment and diets.3) Strengthen the traffic control,beautify the urban environment,expedite the course of tourism legislation and refine the tourism atmosphere.4) Intensify the function of tourism administration,establish a strong tourism management system and harmonize the development of direct and correlated tourism industries.5) Make sure the tour city orientation further,and make Kaifeng worthy of the name of the tourism-relax-business city.