Political Image Making in Portraits of Isabella d'Este,Marchioness of Mantua

Isabella d'Este (1474–1539), marchioness of the northern Italian city state of Mantua, commissioned portraits of herself from some of the foremost painters of her day, including Titian and Leonardo da Vinci. These works have mostly been analysed through the prism of artistic connoisseurship and Isabella's motivations for commissioning them have been seen in gendered terms as idiosyncratic and trivial. This article explores the ways in which Isabella deployed portraiture as a political tool and investigates how she integrated this avenue of self-fashioning with other forms of identity branding to underpin her reputation as a woman capable of exercising authority and deserving of respect for her administrative and diplomatic skills. By analysing the trajectory of Isabella's portrait commissions in the context of her changing levels of political influence, and by considering them as a group, I aim to make sense of their iconography and show that the idea that she merely wished to be memorialised for a beauty she never possessed in reality fails to take into account the sophistication of her political image making.