旅游表演的文化产业生产模式:深圳华侨城主题公园个案研究

旅游表演是旅游体验的重要来源。深圳华侨城主题公园已发展起以大型广场巡游、音乐舞蹈史诗演出为主，辅以景点表演、节庆活动、以及影视多媒体技术支持的旅游表演体系。大型旅游表演的生产流程包括原创和融资、主创和设计、表演场地和舞台制作、相关配套设备和服务采购、演员排练、节目中试、宣传和营销、正式公演、演出产品的后期组合和拼装、版权产品开发和销售以及演艺节目的对外输出等11个阶段，并与相关和配套服务产业共同构成庞大的旅游表演产业体系。通过艺术和商业的融合、功利和公益的兼顾、不同生产环节中本地一外地关联业务的分工、创新和变化，形成福特一后福特双重机制的文化产业生产模式。

The Production Mode of Tourism Performing Art as a Cultural Industry: A Case Study of the Theme Park in Shenzhen Overseas Chinese Town

Performing art is now becoming a very important attraction and the source of tourist experiences.As the earliest and most successful theme parks cluster,Shenzhen Overseas Chinese Town(OCT) has developed a comprehensive tourism performing products system which is characterized with band wagon touring and evening music and dancing on large stage as flagship attraction and other types of spots performances,festivals,activities,video media-dependent shows,etc.The production chain of a large performance usually consists of eleven stages: idea or conception creation and finance searching,performing site and stage production,performing related devices and services purchase,rehearsing,interim testing,marketing,formal performing on site,post-development of performing product,copyright product development and sale,and finally the exporting of local theme parks.The production system of tourism performing art as a type of cultural industry is a complex system with a core production chain and other directed and in-directed industries.The tourism performing art in OCT is a combination of art and commercial,which takes account of both profit and public interests with a characteristic of a divided business cooperation among the headquarter and branch businesses in other parts of the country.With creative and on-going change of products,the tourism performing art in OCT has formed a Fordist and post-Fordist cultural industrial production mode.