| 对当今中国电视媒体“双重身份”的思考 |
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| 引用本文： | 王茹.对当今中国电视媒体“双重身份”的思考[J].攀登,2011,30(3):114-116. |
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| 作者姓名： | 王茹 |
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| 作者单位： | 青海电视台,青海西宁,810008 |
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| 摘 要： | 电视媒体既要服从市场规律,又要服从政府意志,政府控制与市场动力之间的复杂关系成为中国电视业的显著特征。当今中国社会发展变革的新环境,使中国电视媒体不可避免地具有了意识形态宣传机构和市场盈利机构的＂双重身份＂。如何正确处理两者的关系,是中国电视业未来发展的关键。
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| 关 键 词： | 中国 电视媒体 双重身份 关系 |
With the current Chinese TV double identity some considerations |
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| Wang Ru.With the current Chinese TV double identity some considerations[J].Ascent,2011,30(3):114-116. |
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| Authors: | Wang Ru |
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| Institution: | Wang Ru(qinghai TV station,xining Qinghai 810008) |
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| Abstract: | TV both must be subordinated to the market rules,and to follow the government will,government control and market dynamics the complicated relation between become China's TV remarkable characteristics.Today's Chinese society development change new environment,Chinese TV inevitably has the ideology propaganda organ and market earnings organization of double identity,how to correctly handle the relationship between them,and the future development of Chinese TV is a key point.hd |
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| Keywords: | contemporary Chinese television Double identity relationship |
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