体验经济时代下旅游项目设计与实证研究

体验性旅游项目设计包括纵向深度设计和横向整合设计。旅游项目纵向设计是深度挖掘单项旅游资源(或吸引物)潜力,实现单项旅游项目经济价值最大化。并就感官指数,时间指数,复杂指数,环节指数,互动指数,交叉指数,遗憾指数,惯性指数8个因子和23个指标提出其定量评价指标体系。旅游项目横向设计,即旅游线路设计,是在纵向设计基础上,对旅游项目在空间上、类型上进行全方位横向整合设计。并以贡嘎山海螺沟风景名胜区为例,在纵向与横向两度空间进行旅游项目体验性设计,为景区体验性旅游项目设计提供理论、方法和范例。

TOUR ITEM DESIGN AND CASE STUDY IN THE ERA OF EXPERIENCE ECONOMY

Tour item design is a kind of measure close to visitor,more operational and more economy value and a necessary outcome in the era of experience economy. Experience tour item design is the core and sprit of tour site planning. Under experience economy, the paper first provides theory and ways of tour items deep design for tour site. Experience tour item design includes vertical deep design and transverse conformity design. Tour item vertical deep design attempts to dig attraction potential including esthetics value, culture value and science value in order to realize tour site maximal economy value. The paper fixes evaluation index system, including eight exponents and 23 indexes. Tour item transverse conformity design, which is tour line design, conforms all tour items both space and type in order to stand out theme and brand of Tourism area. In the end,The paper takes Gongga Mountain Hai Lougou national park for an example to deep design tour item both vertical and transverse.