黄山市乡村旅游初步研究

黄山市是全国重点旅游城市,乡村旅游接待量约占全市旅游接待量的40%。黄山市乡村旅游景点以黄山风景区为依托,交通比较方便,旅游资源优势与黄山风景区互补,景类景型比较单一,参与性旅游项目少,资源所有者以村民和集体所有为主,主要景点资源品位很高但知名度不高,旅游管理水平和服务质量有待提高。必须加强管理,搞好规划,重点开发,突出个性,加大宣传力度,提高服务质量,促进黄山市乡村旅游进一步发展。

Study on Village Tourism in Huangshan City

Huangshan City is one of the key tourism cities in china and the village tourism plays an important part in the whole city economy.It has two advantages for Huangshan City to develop village tourism.First, the advantage of tourism resources complement's Huangshan Scenic Spot.Huangshan Scenic Spot is famous for unique pines、grotesque rocks、fantastic clouds and hot springs, while the scenic spots of village tourism in Huangshan City is characterized by human landscape consisting of the World Cultural Heritage Xidi-Hongcun ancient village, National Protective Unit Of The Major Cultural Relics Tangyue Archway Groups, Qiankou Traditional Dwell Houses and Chengkan Ancestral Hall, water scenic including Jadeite Gap, Jiulong Waterfall, and the natural animal park-the Fuxi Monkey Park.Secondly, Huangshan has the geographical advantage that the major scenic spots of village tourism lie near the prosperous tourism route:Jiuhua Mountains-Huangshan Mountains-Taiping Lake-Tunxi ancient st reet-Xing'an River-Qiandao Lake.Profiting from convenient transportation and the tourist resources from the prosperous route, Huangshan may build its own tourism market.But now there still exist some main problems concerning the development of village tourism, for instance, landscape ty pes are rather dull, repeated exploitation and construction are obvious;scenic spot is of high taste, but of low celebrity;the flow of tourist's scale is not enough;the manage and service are not first-rate;the tourism items in which tourist could participate in are too few;the manage of scenic spot is fully behind tourist's requirement and the service quality is not very well.
Developing village tourism rapidly is meaningful in adjusting the countryside's industrial structure, improving the economic structure and optimizing the employment structure.In order to develop the village tourism of Huangshan City further, it is imperative to work out a tourism plan, make the key scenic spots stand out, deepen the tourism development, enhance the cultural content of scenic spots, stress the distinguishing features with local flavor, give full play to relative and absolute predominance, it is essential to stress the management of environment, sanitation, scenic spot plan、businessmen and guides.