| 我国饭店联合体高效运作的制约因素及其消除对策 |
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| 引用本文： | 陈雪琼,何凡.我国饭店联合体高效运作的制约因素及其消除对策[J].旅游科学,2005,19(5):51-56. |
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| 作者姓名： | 陈雪琼 何凡 |
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| 作者单位： | 华侨大学旅游学院,福建,泉州,362021 |
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| 摘 要： | 我国目前单体饭店仍然占据主导地位,因此大力发展饭店联合体有利于促进中国饭店业的发展.但目前我国饭店联合体在运行过程中却存在相当多的问题,本文对联合体高效运行的制约因素进行了深入的分析,以探寻消除这些因素的对策.
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| 关 键 词： | 联合体 运营模式 品牌 |
| 文章编号： | 1006-575（2005）-05-0051-06 |
| 收稿时间： | 2005-08-23 |
| 修稿时间： | 2005年8月23日 |
The Influential Factors in Chinese Hotel Consortia Operation and Solutions |
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| CHEN Xue-qiong,HE Fan.The Influential Factors in Chinese Hotel Consortia Operation and Solutions[J].Tourism Science,2005,19(5):51-56. |
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| Authors: | CHEN Xue-qiong HE Fan |
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| Abstract: | Independent hotels are still dominating hotel market in China.Therefore,to develop hotel consortia helps to promote the development of China's hotel industry. However,many a factors are found to be inhibiting the efficient operation of hotel consortia.The paper made an in-depth analysis of these inhibiting factors and probes into possible solutions. |
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| Keywords: | consortia commercial operation mode brand |
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