消费地理学视角下非物质文化遗产的消费研究——姊妹节中的传统手工艺苗绣

消费研究的爆炸式增长始于20世纪80年代的消费热潮。消费地理的研究领域在过去的三十年里已经大大扩展，超越了经济和文化之间的传统分歧，并逐渐占据了主导的地位。本研究关注传统节庆中非物质文化遗产苗绣的消费实践，从不同的空间主体（在地的身体、流动的身体、固定的空间、临时的空间）对苗绣的消费过程进行分析，采用参与式观察法和深度访谈法解译施洞地区苗族和游客在传统节庆姊妹节中对苗绣的消费实践。研究发现，消费的话语和实践在特定的空间中定位身体，反过来地方又影响着具身化的消费实践。

RESEARCH ON THE CONSUMPTION OF INTANGIBLE CULTURAL HERITAGE FROM THE PERSPECTIVE OF CONSUMPTION GEOGRAPHY: TRADITIONAL HANDICRAFT OF MIAO EMBROIDERY IN ZIMEI FESTIVAL

The research field of consumption geography has expanded greatly over the past three decades, transcending the traditional boundary between economy and culture, and gradually taking a dominant position. Geographies of consumption are marked by attention to a diverse range of studies underpinned by different theoretical traditions and perspectives which together provide insight into spatialities, socialities and subjectivities associated with consumption. This study focuses on the consumption practice of Miao embroidery, the intangible cultural heritage on traditional festivals. This paper interprets the consumption practice of Miao embroidery on a traditional festival-Zimei festival by using participatory observation and depth interview, from four dimensions (ground body, mobile body, settled space,temporary space).It is found that the consumption practice of Miao embroidery has an important influence on the transmission and metaphor of regional characteristics, functions and meanings of culture, the discourse and practice of consumption position the body in a specific space, which in turn affects the embodied consumption practice. In this case, the traditional ZimeiFestival provided the field of consumption for Miao embroidery, and in turn, the consumption practice of Miao embroidery deepened the meaning connotation of the traditional Zimei festival. As an important reality in the traditional life of the Miaopeople, Miao embroidery can be seen from this case that it has inheritance soil in the nation. Key words: consumption