Tourism Planning in Sub-regional Destinations: Heterogeneity of the Tourist Experience on the Andalusian Coastal Municipalities

The present paper analyses tourist experience, studying the existing differences among geographical zones within a broader tourist destination with provincial character. Planning and management of tourist destinations must pay special attention to the maintenance and conservation of natural and artificial resources in tourist supply, attempting to improve their competitive position. Hence, this study compares several Andalusian coastal municipalities through different components of tourist supply. Among other obtained results, findings indicate the existence of significant differences in urban environments among the municipalities of Almeria, in beach quality among the municipalities of Cadiz and in accommodation among the municipalities of Malaga.