Designated Public Festivals of Interest to Tourists

Event tourism is part of the appeal of a destination and an important contributor to the well-being of communities. This paper examines the festivals classified of interest to tourists by the Spanish Tourist Board. The declaration of Festivals of Interest to Tourists (FITs) is granted to those festivals which demonstrate cultural values and popular traditions, with special consideration to their ethnological characteristics and to their particular importance as a tourist attraction. These festivals provide new opportunities to attract visitors to the places where they are held. Local and regional policies can take advantage of the FITs in order to increase the appeal of a tourist destination. This paper details an exploratory analysis of FITs in Spanish provinces. This study aims to group the provinces according to the characteristics of their FITs. To this end, a cluster analysis is performed and the validity is established using the unbiased estimator out-of-bag.