旅游吸引物符号的三种形态及其研究展望

当前学术界关于旅游符号学的主要理论是MacCannell（麦肯奈尔）的旅游吸引物标志符号学。旅游吸引物标志符号体现符号的认知属性，主要应用于旅游营销、旅游传播和旅游者凝视等研究领域。除了标志符号形态，旅游吸引物符号还存在其它两种形态：文化符号和群体符号。旅游吸引物文化符号体现符号的客观属性，主要应用于旅游体验（真实性）和旅游设计等研究领域。旅游吸引物群体符号体现符号的情感属性，主要应用于旅游者情感管理和旅游者依恋系统等研究领域。

The Three Forms of Symbols of Tourist Attraction and Their Prospect of Research

The main trend of semiotics of tourism currently is the theory of marker symbols of tourist attraction proposed by MacCannell. Marker symbols of tourist attraction which reflect cognitive attributes of symbols were mainly discussed in such fields as tourism marketing, tourism media and the tourist gaze. In addition to marker form of symbols of tourist attraction, there are cultural form and group form. Cultural symbols of tourist attraction which reflect objective attributes of symbols were mainly discussed in such fields as tourist experience （ and its authenticity） and the design of tourist attraction. Group symbols of tourist attraction which reflect emotional attributes of symbols were mainly discussed in such fields as tourist emotion management and their emotional attachment system.