旅游体验前后日常环境行为对具体地点环境行为的影响——以大学生黄山旅游体验为例

明确日常生活中与旅游情境下环境责任行为之间的关系对于推进个体环境责任行为具有重要意义。将黄山旅游体验操作化为体验经历,以同一批次黄山旅游者游前、游后的环境责任行为调查数据为基础,运用SmartPLS软件,基于最小二乘法,对游前和游后的日常环境责任行为对具体地点环境责任行为之间的影响关系进行检验。研究结果表明:①游前和游后数据均显示,日常环境责任行为不同维度均部分影响具体地点环境责任行为,但影响有限。②行为之间相似性越高,越容易产生影响。③旅游体验后的日常环境责任行为对具体地点环境责任行为的影响略大于游前两者之间的影响,旅游体验可能会增强行为之间的正向影响。

THE INFLUENCE OF GENERAL ENVIRONMENTALLY RESPONSIBLE BEHAVIOR TO SITE-SPECIFIC ENVIRONMENTALLY RESPONSIBLE BEHAVIOR PRE AND POST VISIT: A CASE STUDY OF HUANGSHAN MOUNTAIN

The research on environmentally responsible behavior mainly focuses on daily life context, less on tourism context, not to mention the lack of comparison in different situation. It is essential and urgent to strengthen the relevant research in the context of natural tourism and to compare the behaviors in different conditions. The nature-based tourism experience may have a positive impact on visitors' environmental behavior, so this article focuses on the relationship between the two kinds of environmentally responsible behavior (before and after the visit). Based on the survey data of environmentally responsible behavior of the same batch of Huangshan tourists before and after the tour, this paper uses Smart PLS software and Partial Least Squares Structural Equation Modelling to examine the impact of general environmentally responsible behaviors (before and after the trip) on site-specific environmentally responsible behaviors (on site). Firstly, the empirical results indicate that general environmentally responsible behaviors affect the site-specific environmentally responsible behaviors partly, and the influence is limited. Secondly, there are more significant influences between the more relative behaviors. Thirdly, the impact of general environmental responsibility behavior after the tourism experience on the site-specific environmental responsibility behavior is slightly greater than the impact between the two before visit.