短途旅游中心的引力范围研究——以南京市为例

短途旅游是我国目前很有发展潜力的一种旅游形式,为此,有必要建立短途旅游中心。此中心的引力范围可用心理距离与地理距离相结合来度量。从短途旅游者的角度来看,选择短途旅游的旅游目的地,主要受闲暇时间与经济条件的限制,因而,用游客从居住地到旅游目的地的往返途中所耗时间与在旅游目的地滞留时间之比,及短途旅游出行支出意愿二项定量指标,可动态地描述衡量短途旅游中心引力范围的距离尺度,并据此作出等值线图形式的引力范围图。最后分析了南京市作为短途旅游中心的大致引力范围、竞争对手的分布及潜在旅游者。

A STUDY ON THE ATTRACTIVE RANGE OF SHORT DISTANCE TOUR CENTER--A Case of Nanjing City

Short distance tour is a kind of tour that has great latent developing capacity in China at present. Therefor building short distance tour centers is needed. To describe the attractive range of short distance tour center the indexes that integrating psychological distance and geographical distance are used. While short distance tourists choose the destination of short distance tour they always think of the free time and the economic condition. Therefore two quantitative indexes are chosen to describe the attractive range, potential tourists of short distance tour center. One is the time rate between the round trip and the sightseeing. The other is expenditure wish of short distance tourists. Based on equal time or distance, the equal quantity charts are drawn. It can determine the attractive range of short distance tour center. Then the attractive range, potential tourists and competitors of Nanjing short distance tour center are analyzed.