| 论"女性经济"时代的女性旅游市场开发 |
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| 引用本文： | 郑向敏,范向丽.论"女性经济"时代的女性旅游市场开发[J].旅游科学,2007,21(3):65-71. |
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| 作者姓名： | 郑向敏 范向丽 |
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| 作者单位： | 华侨大学旅游学院,福建泉州,362021 |
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| 摘 要： | "女性经济"的出现促进了女性旅游的进一步发展.这一时期,女性旅游者的旅游动机比以往更为强烈,出游人数不断增加,出游方式渐趋多样,安全认知增强.本文在分析女性旅游消费特征的基础上讨论了女性旅游市场的细分和女性旅游产品的设计与开发策略.
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| 关 键 词： | "女性经济" 女性旅游者 市场开发策略 |
| 文章编号： | 1006-575(2007)-03-0065-07 |
| 修稿时间： | 2007年5月26日 |
On Developing Feminine Tourist Market in Feminine Economy Era |
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| ZHENG Xiangmin,FAN Xiangli.On Developing Feminine Tourist Market in Feminine Economy Era[J].Tourism Science,2007,21(3):65-71. |
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| Authors: | ZHENG Xiangmin FAN Xiangli |
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| Institution: | Tourism School of HuaQiao University, Quanzhou, Fujian 362021, China |
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| Abstract: | The emergence of Feminine Economy furthers the development of feminine tourist market.Female tourists demonstrate distinct characteristics in traveling: more intense travel motive,increasing members,diversified transport patterns,and undiminished safety cognitions.Based on the analysis of these characteristics,this paper suggests some approaches in market segmentation and puts forward concrete strategies for tourist product designing and development. |
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| Keywords: | feminine economy feminine tourist market development strategy |
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