针对中国市场的欧洲旅游服务行业经营模式和区位模式研究

进入21世纪以来,中国游客已成为欧洲旅游市场的后起之秀,促进了欧洲的旅游服务行业的发展和演化,一些专门针对中国游客的服务行业也应运而生。本文认为,影响欧洲旅游服务业的主要区位因素为停车场、重要景点和重要旅游服务企业;主要面向中国游客的欧洲旅游服务行业经营模式和区位模式可归纳为孤岛、依托、共生、集聚四种,其中共生模式效益最好。

A Study on the Chinese Tourist Oriented Operation and Location Models of European Tourist Service Industry

Chinese outbound tourists,the rising stars on European tourism market in the first few years of the 21st century,have promoted the development and evolution of European tourist service industry.Hence some specialized tourist service businesses targeted at Chinese tourists have emerged in this region.The author believes that parking lots,key attractions and tourist enterprisers are the main location factors influencing the European tourism industry and that there are four Chinese tourists oriented models,nam...