商务客人的酒店需求特征及其在酒店规划设计中的应用

本文通过对广州、深圳、东莞等地的高星级商务酒店的住客调查，总结出商务客人对酒店设施与服务产品的需求特征，即重视酒店地理位置与商务设施、强调酒店的豪华与文化相结合、喜欢客房商务功能完善与装饰富有特色、喜欢酒店内康体娱乐设施多样化等，并根据这些需求特征，对商务酒店规划设计过程中的文化定位、功能规划、建筑设计、装饰设计提出了包括选址、商务设施配备、大堂与客房装饰格调、客房商务功能设计以及客房的房型比例、康体娱乐项目安排等方面的具体建议。

Business Hotel Planning and Design: An Analysis on Consuners' Perspectives

With a sampling survey of business guests in deluxe hotels in Guangzho u, Shenzhen and Dongguan, the paper summed up the demand characters of business guests of hotel facilities, services and products. It is found that business g uests pay great attention on the geographical location and business facilities o f hotels. They place emphasis on the match of luxury and culture of a hotel, eg. a perfect business environment and a taste of decoration and diversification of recreation and leisure equipments. With these findings, the paper proposes s om e specific suggestions for the planning and design of a business hotel from loca tion selection, business equipping, styles of lobby and room decoration, busines s function designing of room, the size of rooms, as well as the arrangement of physical fitness equipment and entertainment projects. The paper also tri es to show some light o n cultural orientation, function planning, building design and decorating design in the process of hotel planning through analyzing these demand characters of b usiness guests.