| 旅游目的地形象演变的策略研究——典型区域分析及对澳门的启示 |
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| 引用本文： | 李玺,毛蕾.旅游目的地形象演变的策略研究——典型区域分析及对澳门的启示[J].旅游科学,2009,23(4):31-35. |
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| 作者姓名： | 李玺 毛蕾 |
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| 作者单位： | 澳门科技大学国际旅游学院,澳门氹仔 |
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| 基金项目： | 澳门基金会资助项目《澳门商务旅游形象体系优化研究》的阶段性研究成果 |
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| 摘 要： | 澳门旅游业历来以博彩娱乐业见长。近五年来，澳门正借助中央政府推进澳门经济产业多元化的契机，大力发展会展及商务旅游业，并希望能在游客心目中树立会展商务旅游城市的形象。然而，从目前的游客感知情况来看，澳门旅游形象的转变仍然存在较大的困境。本文在分析旅游形象演变典型区域的基础上，提出了旅游形象演变的一般路径，并为澳门实施旅游形象的演变提出了相关策略。
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| 关 键 词： | 旅游形象 澳门 比较研究 |
A Strategy on the Transformation of Macau's Tourism Destination Image:Clues from a Case Study on Typical Regions |
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| LI Xi,MAO Lei.A Strategy on the Transformation of Macau's Tourism Destination Image:Clues from a Case Study on Typical Regions[J].Tourism Science,2009,23(4):31-35. |
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| Authors: | LI Xi MAO Lei |
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| Institution: | Faculty of International Tourism;Macau University of Science and Technology;Macau;SAR |
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| Abstract: | Tourism industry of Macau has always been Casino driven.But the recent five years witnesses that Macau has been striving to develop its MICE and business tourism sectors with a hope to build its MICE and business tourism image by taking the opportunity of promoting the economic diversification of the city initiated by the central government.However,the authors of this paper find that the new image transformation is in great trouble,which is proven by the perception of tourists.The paper takes a deep insight... |
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| Keywords: | destination image Macau comparative study |
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