旅游目的地形象测量内容的研究综述

本文将形象界定为用于记录与外界相互作用过程中事物所呈现的状态及属性的信息,从而实现中西方学者在旅游目的地形象内涵理解上的对接。在此基础上,本文将目的地形象分成本体形象、传播形象与感知形象三个层面,就每个层面形象测量的内容进行归纳综述,从而将目的地形象测量内容的众多观点置于一个可统一、可比较的框架中,从而为我国的目的地形象测量研究与实践提供参考。

A Review of Measurement Content on Tourism Destination Image

This paper defines image as the information to record the status and attributes of a matter in its interacting with other matters so as to coordinate Chinese and western scholars’ understandings of the connotation of tourism destination image.Based on this definition,it sets tourism destination image into three dimensions namely: entity image,projected image and perceived image to review the measurement content of each dimension in order to put all the views on measurement in one united and comparable framework with the purpose of providing references for the study and practice of tourism destination image measurement.