场所依赖与游客游后行为倾向的关系研究——以价值感知、满意体验为中介变量

作为影响游后行为倾向的重要心理前因，场所依赖一直没有引起人们的足够重视。本研究通过实证分析发现，游后行为倾向并非取决于某单一变量，它是场所依赖、价值感知、满意体验等多个变量共同作用的结果。场所依赖具有外源潜变量的基础作用，它虽然不能对游后行为倾向产生直接影响，但是通过价值感知和满意体验的中介作用间接影响游后行为倾向的形成和结构；在中介变量中，满意体验起到了关键性的联结作用。

A Study of the Relativity between Place Attachment and Post-Tour Behavioral Tendencies of Visitors: Taking Value Perception and Satisfaction Experience as Intermediary Variables

As an important psychological antecedent which influences post-tour behavioral tendencies of visitors, place attachment, however, has not aroused enough attention. With an empirical analysis, this study found that post-tour behavioral intentions does not depend on a single variable but on the joint effect of multiple variables including place attachment, value perception, satisfaction experience and so on. It is found that place attachment is an extraneous potential variable so it does not have direct impact on post tour behavioral tendencies but has indirect effect on the formation and structure of it through value perception and satisfaction experience which plays a key role in linking them two.