Strategy as practice: interactive governance spaces and the corporate strategies of retail transnationals

There is growing interest in the role of corporate governancesystems within the strategy-making process of firms. Using a‘strategy as practice’ perspective, we conceptualizethe governance system as a contested space in which managementand security analysts mutually adapt/transform and enact corporatestrategies vis-à-vis argumentation. Synthesizing thismicropractice perspective within corporate governance research,the supple role of securities analysts’ arguments in shapingcorporate strategies assumes a new significance. It also providesa basis for observing and understanding the contested natureof the retail internationalization process. The implicationsand opportunities for management studies and economic geographyare considered.