The Capital of Diversity: Neoliberal Development and the Discourse of Difference in Washington,DC

Complicating top‐down analyses of neoliberal development, this article charts how demographically diverse residents in Columbia Heights—a rapidly gentrifying neighborhood in Washington, DC—reinforce and resist dominant narratives of diversity that praise multicultural, mixed urban spaces. These narratives often not only fail to discuss power and equity, they are typically used to market state‐sponsored, upscale development that actively threatens the very diversity appropriated to sell a neighborhood. I argue that many residents initially reproduce this rhetoric of diversity, but discuss power and difference more candidly in their discussion of the neighborhood's history and amenities. Most residents who recently moved to the neighborhood juxtapose praise of diversity with comments that associate crime, litter, and “grime” with that diversity. Residents who grew up in Columbia Heights moved from praising the influx of development and new (largely upper‐middle class) residents to expressing concerns about exclusion, disrespect, and possible displacement.