确立中国饭店集团的品牌优势

本阐述品牌在企业所有、企业与具体产品(服务)三方面的显示以及品牌与消费的关系。章对支撑饭店品牌力的质量、特色、情感、命名四大核心要素进行了论述，指出建立布局结构合理和品牌高度统一的集团是我国饭店品牌优势提升的重要标志。

Establishing Brand Edge for China's Hotel Groups

The paper expounds the manifestation of brand power on tourism enterprises, their owners and specific products, as well as the relation between brands and customers, discusses quality, differentiation, empathy and naming-the four core factors that support hotels' brand power, and points out that establishing hotel groups that highly integrate brand and a reasonable structure is an important signal of brand power of China's hotels.