| 天津市发展会展旅游的SWOT分析及战略选择 |
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| 引用本文： | 董温琳,徐虹,刘定军.天津市发展会展旅游的SWOT分析及战略选择[J].旅游科学,2003(1):16-20. |
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| 作者姓名： | 董温琳 徐虹 刘定军 |
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| 作者单位： | 南开大学旅游系 |
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| 摘 要： | 会展旅游是一种高利润，高产出的旅游项目。西通过SWOT分析法，分析了天津市发展会展旅游的优势，劣势，机会和威胁，提出了在新的市场环境下天津市的战略选择及实施措施。
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| 关 键 词： | 天津 会展旅游 SWOT分析 战略选择 |
| 文章编号： | 1006-575(2003)-01-0016-05 |
A SWOT Analysis and Strategy Choice of and for Developing MICE Tourism in Tian Jin City |
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| Dong Yunlin Xu Hong Liu Ding Jun.A SWOT Analysis and Strategy Choice of and for Developing MICE Tourism in Tian Jin City[J].Tourism Science,2003(1):16-20. |
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| Authors: | Dong Yunlin Xu Hong Liu Ding Jun |
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| Institution: | Dong Yunlin Xu Hong Liu Ding Jun |
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| Abstract: | MICE tourism is a tourism item of high profit and yield. With a SWOT analysis, this paper analyzes the strengths, weaknesses, opportunities and threats for Tian jian's MICE tourism development and puts forward some strategies and measures for Tian jin city in the new market environment. |
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| Keywords: | Tian jin MICE tourism SWOT analysis strategy choice |
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