| 基于因子分析的民族文化旅游产品真实性评价体系研究 |
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| 引用本文： | 林龙飞,黄光辉,王艳.基于因子分析的民族文化旅游产品真实性评价体系研究[J].人文地理,2010,25(1):39-43. |
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| 作者姓名： | 林龙飞 黄光辉 王艳 |
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| 作者单位： | 湘潭大学 旅游管理学院, 湘潭 411105 |
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| 基金项目： | 湖南省红色旅游研究基地开放课题项目 |
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| 摘 要： | 目前国内外关于民族文化旅游产品真实性的研究非常薄弱。民族文化评价指标体系是由建筑及遗迹、服饰、饮食、工具及工艺品、语言及口承文化、节庆和习俗等6个方面共28个指标构成的系统。采用专家打分法采集相关数据,运用SPSS法对数据进行因子分析,计算因子载荷矩阵,从而构建了民族文化旅游产品真实性评价模型。运用模型,可以识别民族文化旅游产品真实性的主要影响因素及其影响程度,有效解决民族文化保护与开发之间的矛盾。
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| 关 键 词： | 民族文化旅游产品 真实性 评价模型 指标体系 因子分析法 |
| 收稿时间： | 2008-07-14 |
RESEARCH ON THE EVALUATION SYSTEM OF THE AUTHENTICITY OF ETHNIC CULTURAL TOURISM PRODUCTS BASED ON FACTOR ANALYSIS |
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| LIN Long-fei,HUANG Guang-hui,WANG Yan.RESEARCH ON THE EVALUATION SYSTEM OF THE AUTHENTICITY OF ETHNIC CULTURAL TOURISM PRODUCTS BASED ON FACTOR ANALYSIS[J].Human Geography,2010,25(1):39-43. |
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| Authors: | LIN Long-fei HUANG Guang-hui WANG Yan |
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| Institution: | School of Tourism Management in Xiangtan University, Xiangtan 411105, China |
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| Abstract: | The distortion of ethnical culture is getting worse in the development of ethnic tourism.It is neces-sary to build an evaluation system of the authenticity of ethnic cultural tourism,so as to enhance the manage-ment of authenticity of ethnic cultural tourism products.But the study on it is quite weak both at home and abroad.Based on the theory of factor analysis,this paper employs Expert Analytic Method for data collecting and adopts SPSS for factorial analysis to calculate the factor loading matrix.So the ... |
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| Keywords: | ethnic cultural tourism products authenticity evaluation model index system factor analysis |
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